Retail’s digital disruption continues to ripple through the industry, influencing shopper’s opinions and expectations across categories. During this busy holiday shopping season, Jeff Schmitz will share key insights from Zebra Technologies’ 12th annual Global Shopper Study that highlight the disconnect between how retailers and shoppers perceive the shopping experience. Schmitz will dig into the data, talk about the importance of thinking like a smartphone-carrying shopper, and offer smart technology solutions to enhance the customer experience and drive in-store sales.
Jeff Schmitz became senior vice president and chief marketing officer at Zebra in February 2016. Mr. Schmitz most recently served as executive vice president for multiple business units and sales at Spirent Communications where he had previously also held several senior leadership roles including chief marketing officer and vice president of networks & applications. Prior to joining Spirent, Mr. Schmitz held senior marketing positions at Rivulet Communications, Visual Networks and Tellabs Inc. Mr. Schmitz holds a B.S. degree in electrical engineering from Marquette University and a Master of Science degree in computer science from the Illinois Institute of Technology.
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