IoT MasterClass – Alphabet Soup of IoT: Where Am I?


In this IoT MasterClass, experts at Link Labs, Bob Proctor, CEO, and Mark Bloechl, Chief Engineer, will cover the various types of localization techniques and implementation types.  Localization within asset tracking and monitoring refers to the method of signal transmission to determine an asset’s location.  Various methods have both pros and cons – and selecting the appropriate method can address specific organizational needs.  Here’s what the session will cover:

  • Localization Techniques
    • Signal Strength
    • Angle of Arrival
    • Ranging/TDoA
  • Ranging/TDoAStandards/Products
    • BLE Proximity (maybe include RSSI trilateration)
    • RSSI Fingerprinting
    • BLE AoA
    • UWB
    • AirFinder XLE
    • GPS

Presenter Bios:

Dr. Robert Proctor joined Link Labs as CEO in April 2016. He was a founding investor and advisor to the company from the beginning. Prior to Link Labs, Bob was the Co-Founder of Blu Venture Investors and CEO, Board Director and Investor of FlexEl, LLC. He is the Co-founder, Board Chairman, and Investor of Wiser Together, Inc. and Phase 5 Group, Inc. Bob served as Global Head of Marketing reporting to Chairman and CEO of Corporate Executive Board. He has decades of Senior Executive experience in public companies, including line, staff, and IPO leadership positions. Bob led teams that won corporate-wide awards for Best Business Breakthrough, Managerial Excellence, and Spirit of Generosity. Bob also served as an associate Principal McKinsey & Company, Inc. He holds a PhD in Applied Physics from Cornell University.

Mark Bloechl is the Chief Hardware Engineer at Link Labs. He designs and builds all of Link Labs’ hardware—radios, devices, modules… you name it, he creates it. Before Link Labs, Mark worked for TMC Design building GPS jammers at Holloman Air Force Base in New Mexico. He also worked at the John Hopkins Applied Physics lab for eight years. Mark graduated with a Bachelor’s in Electrical Engineering from the University of Florida and a Master’s Degree in Electrical Engineering from John Hopkins University.