Connected Driving: Surviving the Latest Technology Disruption

Executive Summary

The gap between consumers demand for safety and OEMs connectivity offers is jeopardizing OEM market participants. OEMs are no longer the leading disruptors of the automotive industry. The rules of the game are changing. Technology companies like Google and Apple are leading the charge towards the future of transportation. To combat this paradigm shift in the market, Tier 1 vendors can level the playing field for OEMs. Complex integration of multipurpose platforms overcome the hurdles OEMs face. Tier 1 vendors who can deliver solutions for over-the-air (OTA) updates, predictive maintenance, and V2X connectivity features, help OEMs keep their competitive position. This report investigates the common challenges Tier 1 vendors may face by becoming complex integrators, but more importantly, how to solve them.


After an extensive review of automotive reports on consumer demands from research agencies, which include, but were not limited to McKinsey, Deloitte, Kantar, Foley, Accenture and Bergen, the findings revealed that safety features were the top requirements. Following our independent research on 87 Tier 1 vendors to investigate the core offerings of car connectivity, we can reveal the greatest risks to future profits and what Tier 1 vendors can do to bridge the gap between OEM offers and consumer demands. Individual case studies, in this report, reveal how three Tier 1 vendors overcame the challenges they faced in their transformation to successful complex integrators for OEMs. By
the end of this report you’ll have access to the roadmap to do the same and avoid the costly mistakes others have made.

View and download the full white paper at