WIoTCoE Panel – Game Changer: How customer engagement challenges can be transformed with IoT


No matter what industry you’re in, customers are at the forefront of the success of your business. With so many marketing channels available to customers, it’s more difficult than ever to drive the conversation and engage them in your brand. Marketing has the challenging job of leveraging a multitude of channels in a meaningful way – those that exist within their own organizations, as well as those of their partners. That’s where digital, corporate, field, product, and partner marketing all come into play. Is there a better way to convert customer engagement into brand loyalty? How can marketers leverage data and IoT technologies to enhance existing relationships and build new ones? Learn how IoT companies can turn marketing challenges into opportunities across the buyer’s journey during this interactive panel.


SASAlice McClure, is Director, Product Marketing, SAS. Experienced sales, marketing and business development professional with a background in information technology, consumer products, and fitness, health & wellness. Successful track record in both the development of comprehensive business and go-to-market plans, along with implementing those plans to drive awareness, demand and ultimately revenue.

Michele Null is an evangelist for IoT, Edge, artificial intelligence and open hybrid cloud. She works closely with customers and partners to understand market requirements and then works in conjunction with product management and engineering to ensure technology and solutions meet key market needs and will help drive business value. She collaborates with partners to support strategic joint go-to-market initiatives in target verticals. Michele enjoys being an active member of global IoT consortiums including the IoT Community, serving on the Board of Directors and also as the Co-Chair of the Women in IoT Center of Excellence since 2019. She is an active member of RIoT, serving as a partnership leader and member of the Founders’ Roundtable. Michele was included on CBT’s list of Top 25 IIoT Influencers in 2021. She was also recognized as the IoT Community MVP for her work in 2020. After graduating from the University of Virginia, Michele began her journey in the technology field, which has spanned over two decades. Prior to joining Red Hat in 2021, Michele spent 7 years at SAS in various roles involving IoT go-to-market strategy. She became one of the initial team members of the IoT Division, which she helped charter. She led product and partner marketing within the IoT Division. Michele also held various roles during her 10-year tenure at IBM, including product management, product marketing and program management.

Amanda Healy is an award-winning marketing leader, social media expert, and national speaker. As, Head of IoT Global Demand Generation, Awareness, Marketing Operations for Cisco’s Internet of Things (IoT) group, she drives thought leadership, brand awareness, and advocacy for IoT at Cisco. Amanda has trained world-class teams ranging from start-ups to Fortune 500 companies on how to leverage social media, spoken at industry-leading conferences including the Massachusetts Conference for Women, Women in Technology International Summit, Microsoft Envision, Social Tools Summit, Watermark’s Lead On Conference for Women, and more, and regularly conducts workshops for small, medium, and large companies, trade shows, and groups. Get in touch with Amanda on Twitter at @amanda_healy, or send her an email at Amanda.Healy37@gmail.com to bring her in to speak at your organization or event.

Nicole Raimundo proudly serves as the Towy of Cary’s Chief Information Officer. Nicole was recently awarded the North Carolina Technology Association’s 2016 Public Sector CIO of the Year Award. She is a passionate technology leader with both private and public sector experience. Nicole promotes the value of partnerships and innovative thinkers in government while continuously pursuing new models of civic innovation for collaborative citizen facing projects. Nicole serves on the Advisory Boards for Wake Technical Community College and Smart Cities Connect as well as is the Chair of the CIO Regional Triangle J Council of Government. Before coming to the Town of Cary, Nicole served as the Chief Operating Officer for the City of Raleigh where she was responsible for the creation and direction of the award winning Open Data program for the City of Raleigh. Previous to that, Nicole spent 15+ years in the private sector leading both onshore and off shore development teams.

Patty Medberry is Head of Product Marketing for Cisco IoT. Her passion is helping organizations leverage technology to reach their full potential. She leads the company’s efforts in defining Cisco’s voice within the IoT space to drive relevance and demand with sales, customers, and partners. Her background includes product management, engineering, and sales. She has experience launching category-defining products, pure-play SaaS, and hardware solutions for both IT & operations, which prove critical in helping organizations with their digital transformation.

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