Technology transformation at the edge of the retail enterprise

Session Abstract:
Earlier this year, Jeff Schmitz, CMO Zebra Technologies, joined us to share his perspective on how data-driven technology and the on demand economy are transforming our world, especially in the retail space. Jeff will join us again to dive deeper into his topic and provide use cases of retailers who’ve experienced transformation at the edge of the enterprise.

Jeff Schmitz became senior vice president and chief marketing officer at Zebra in February 2016. Mr. Schmitz most recently served as executive vice president for multiple business units and sales at Spirent Communications where he had previously also held several senior leadership roles including chief marketing officer and vice president of networks & applications. Prior to joining Spirent, Mr. Schmitz held senior marketing positions at Rivulet Communications, Visual Networks and Tellabs Inc. Mr. Schmitz holds a B.S. degree in electrical engineering from Marquette University and a Master of Science degree in computer science from the Illinois Institute of Technology.