IoT MasterClass – The Role of Digitalization in Decarbonizing Industries with Connectivity and 5G


The reduction of carbon emissions has mobilized global peoples, governments, and industries’ most influential corporations to examine possible paths toward an important decarbonizing initiative. Digital transformation plays a critical role in attaining net-zero carbon emissions. The requisite transformational corporate shift is not just an O&G industry problem. This session will explore digitalization across several business verticals, including the role of cellular infrastructure and the impact such technology-centric tools can have on decarbonization.

Key takeaways from this class:

  • Learn how advanced analytics enables the decarbonization process across several industries.
  • See how energy executives are investing in cellular technology to attain sustainability goals.
  • Understand critical drivers putting decarbonization into sharp focus.

Presenter Bio:

Keith R. Holdaway, Chief SAS Global O&G industry consultant, provides customers with consulting expertise based on 14 years of experience as a geophysicist for ARCO, BP, Shell and seismic service companies. He graduated with degrees in geology and geophysics.

His work with the Ministry of Petroleum in Saudi Arabia, BP in the UAE and Shell in the Sultanate of Oman, provided Holdaway with a wealth of experience processing and interpreting E&P data. He also worked on a seismic data acquisition field crew as the chief geophysicist.

His work at SAS spans 23 years, including 10 years as a software developer in R&D where he focused on developing SAS C/C++ compilers and middle-tier Java applications. The most recent 13 years sees Holdaway develop soft-computing models with ML/DL techniques across E&P. He applies methodologies for asset performance analysis in upstream, midstream, and downstream sectors. He now works in a global IoT group as the head of business development for SAS Global O&G customers, designing architectures for edge computing and real-time sensor data-driven analysis.

He has authored 2 SAS/Wiley books on big data analytics in O&G, focused on geophysical and petrophysical AI models. Additionally, he has published 12 SPE technical papers that detail ML/DL workflows. He holds 16 global patents in drilling/completion and petrophysics. As an active member of the Society of Exploration Geophysicists, the European Association of Geoscientists and Engineers and the Society of Petroleum Engineers, he regularly talks at international conferences. Holdaway is also a Fellow of the Geological Society of London.