How to make money with IoT?

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Session Abstract

Internet of Things Conference How to make money with IoT?Cisco is saying there will 50B connected devices in 2020. However the average person does not know what IoT means. Enterprises are tipping their toe in the water when it comes to IoT projects. Lots of system integrators are presenting slides about predictive maintenance, smart cities, smart health, smart energy, etc.

The truth: 2016 will not be the year of massive industrial IoT projects yet. It will be the year in which the right companies and individuals will see substantial IoT revenues. But you will have to think out of the box. This talk will give some clear guidance on how to do that…This session will outline real-world use cases where IoT is disrupting industry, showcasing the before and after effect of IoT across all core vertical markets.

Key steps to “Disrupt” are:

  1. Understand IoT and Disruptive Technologies
  2. Find Critical Industry Problems
  3. Experiment With Disruptive Solutions
  4. Scale via Crowdsourcing, Open Sourcing, etc.
  5. Partners Make Money With You


Maarten Ectors,
VP IoT Ubuntu

Maarten Ectors is a disruptive innovator that has been defining the cloud, big data and IoT strategy for Canonical, the company behind Ubuntu. Ubuntu is given away for free but Canonical is one of the few companies that sells software to Google, Amazon and Microsoft. Maarten is now responsible for building out the Internet of Things business and he is not following traditional rules.

Session Tags

Enterprise, Small / Medium Enterprise, OEM

internet of things

CxO, VP / Director, Middle Management, Business Line Management


Retail, Manufacturing, Telecom, Banking, Financial Services, Insurance, Industrials, Healthcare, Consumer, Government / Public Sector, Pharmaceutical / BioTech, Automotive

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