Advanced Data Analytics that influence Real Time Buying Behavior

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Session Abstract

IoT Slam 2015 Virtual Internet of Things Conference - Amyx McKinseyThe rich, multi-modality data collected across wearables and IoT combined with advanced AI data analytics provide rich insights about cognitive and emotional response of consumers. This information is hugely valuable for brands as a way to augment their existing set of brand engagement metrics and to influence buying behavior, real-time.


Scott Amyx
CEO Amyx McKinsey

Scott Amyx was voted one of the Top 25 Global Speakers by Scott is a thought-leader, speaker, and author on wearables and the Internet of Things and the CEO of Amyx+McKinsey and Managing Partner of Venture1st. He has been nominated by the Republic of Korea to represent cutting-edge research and case studies on wearables and the Internet of Things at the ITU Telecom World 2015 in Budapest. He will debut the concept of “The Digital Currency of Happiness” at TechCrunch Beijing 2015. Intel & TBS’s America’s Greatest Makers look to Scott to recommend the most promising startups.

As a thought leader in wearables & IoT, Scott explores the intersection of enterprise implications and consumer decisions of adopting wearables & IoT technologies. He writes for Wired, InformationWeek, IEEE, Wearable Technologies (WT), ReadWrite, TechBeacon, and other leading publications and speaks at global conferences. Scott is the co-author of The Internet of Things and Cyber-Physical Systems Handbook, an academic publication by John Wiley and Sons, scheduled for late 2015 and The Advances in Information Security, Privacy, & Ethics (AISPE) Book Series, an academic publication by IGI Global (formerly Idea Group Inc.), scheduled for 2016.

Scott has over 18 years of large-scale strategy and implementation experience, managing double digit million dollar projects across multiple verticals. In his last corporate position as VP of Product Management, Scott helped the company be acquired by a Fortune 500 publicly traded company. Scott has also started numerous startups and successfully sold a company.

Scott has a master’s degree in applied microeconomics/ public policy from the University of Chicago. Scott was a national Sloan Fellow at Carnegie Mellon University.

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Session Tags

End-User, Enterprise, Small / Medium Enterprise, OEM

AI/ machine learning, cognitive science, neuroscience, affective computing, neural networks, predictive analytics, emotion analytics, cognitive analytics, data visualization, wearables, IoT, brand engagement, contextual messaging, customer service, metrics, online-to-offline (O2O), omnichannel

CxO, VP / Director, Middle Management, Technical, Business Line Management, Operations

Advanced, Intermediate, Beginner

Retail, Telecom, Banking, Financial Services, Insurance, Healthcare, Consumer, Pharmaceutical / BioTech, Automotive

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